Tony Yeung

Tony Yeung is Managing Principal for ZS' Toronto office, and a leader in the firm's global B2B Sales and Marketing Practice. He has more than 20 years experience in sales and marketing, both as a practitioner and consultant.

Tony's work spans industries with a B2B focus including medical devices, business services, transportation & logistics and high tech. He focuses on a range of sales and marketing issues including go-to-market strategy, structure design, sales deployment, sales effectiveness, incentive compensation and operations.

Tony has authored articles on sales effectiveness and recently contributed to a book on sales management. He is also a frequent speaker at sales and industry conferences and guest lecturer at Kellogg.

Specialties: Customer segmentation, Value proposition design, Market research, Sales process design, Go-to-market & channel strategy, Sales force design, Sales force effectiveness, Incentive compensation and performance management