Tore Kristensen

Presentation

Tore Kristensen is educated at CBS with a PhD in product development from 1985. He has taught several places and a large part of it was the Integrated Design which was collaborative teaching with the design School, Academy of art, Danish Technical University. The course, which took place from the late 1980s was based on cross-disciplinary teamwork, assigned to practical projects with companies. Later teaching concerns design is various aspects intended for business and marketing students as well as marketing for PhD students.
The research as presented above, concerns design and marketing; how they conflict in approaches and how they may support each other.
 

Primary research areas

Tore Kristensen does research in Marketing and design. This concerns both issues of what makes design strategic and how does design create economic advantages.

"Half the money I spend on advertising is wasted; the trouble is I don''t know which half."
John Wanamaker

Courses

• Marketing in HA jur
• Managing Consumer Experiences and Design in cand merc Strategic Market Creation plus
• Online Marketing cand merc elective
   

Supervision

• Design and marketing/business
• Behavioral issues
• Market issues and branding
• Theoretical constructs (mainly in these areas)