Yan Li

Professor, Information Systems, Decision Sciences and Statistics (IDS) Department at ESSEC

Biography

ESSEC

Education

Doctor of Philosophy in Information Systems - National University of SingaporeMaster of Science in Information Systems - National University of SingaporeBachelor of Arts in Information Sciences - Nanjing University (P.R.C.)

Research Areas

Areas

1-Mobile Application Adoption2-Information Technology Adoption (E-government, E-commerce, E-Learning Adoption)3-Human Capital/Human Resource Management4-Information Systems (IS) Leadership5-Open Source Software Studies6-Micro/Macro Organizational Behavior in Information Systems (IS) Organizations7-Supply Chain Management

Other Teaching Activities

Master Classes open to all“Big Data for Business: Opportunities and Threats”, Jan, 2014, Singapore“Big Data for Business: Opportunities and Threats”, November, 2013, Beijing, China“Big Data for Business: Opportunities and Threats”, June, 2012, Singapore Cases Published:1.Li, Y., “Renault China: The Challenge of Increasing Brand Awareness,” In: Experiencing Innovation in Asia (ISBN 978-981-4689-14-4), World Scientific, 2015, pp. 221-240 2.Li, Y., “Renault India: Benchmarking against other Industries for Marketing Success,” In: Experiencing Innovation in Asia (ISBN 978-981-4689-14-4), World Scientific, 2015, pp. 199-2203.Li, Y., “Mozat: Launching a Mobile Game in the Middle East and North Africa,” In: Experiencing Innovation in Asia (ISBN 978-981-4689-14-4), World Scientific, 2015, pp. 131-1544.Li, Y., “StarryMedia: Bridging the Gap between Innovation and Market Needs,” In: Experiencing Innovation in Asia (ISBN 978-981-4689-14-4), World Scientific, 2015, pp. 105-130 5.Li, Y., “Yek Mobile: Launching an Innovative High-Tech Startup in China,” In: Experiencing Innovation in Asia (ISBN 978-981-4689-14-4), World Scientific, 2015, pp. 85-104

Videos

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