Best executive courses in Marketing in United States

The Wharton School

Executive Development Program

In today’s economy, business leaders are being tested in unimaginable ways. Preparing for the challenges ahead requires gaining new business acumen, updating leadership skills, and cultivating a different mindset that embraces uncertainty and rapid change. Wharton’s Executive Development Program...

The Wharton School

Pricing Strategies: Measuring, Capturing, and Retaining Value

Pricing is the most critical profit driver in business, but it is also one of the least leveraged and understood. Most executives instead turn to increasing sales, advertising, and reducing inefficiencies, which are complex, slow, and costly. Pricing on the other hand can be changed quickly and...

The Wharton School

Global Strategic Leadership

As recent events have made abundantly clear, the world is more interconnected — in terms of markets, suppliers, customers, and operations — than ever before. What happens “over there” can have an immediate, and even dire, impact “over here.” Thriving companies acknowledge this environment, and...

The Wharton School

Analytics for Strategic Growth: AI, Smart Data, and Customer Insights

The pandemic has upended virtually every industry and business model, making the need for informed decision making more important than ever. Seismic disruptions in customer behavior now means that historical data may be less useful, so embracing a test-and-learn philosophy using business...

The Wharton School

Assessing Commercial Real Estate Investments and Markets

Real estate surrounds us, but as an asset class, it is one of the least understood. Today, as investors seek a hedge against inflation and the future of sectors such as office space remains uncertain, becoming knowledgeable and developing greater confidence about the nuances of real estate...

School of Continuing Studies

XCPD-599 Franchise Management Theory and Practice

The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a...